Thought Leadership

Turning deep expertise into public trust & market influence.

We leverage our decades of experience working alongside top leaders to craft thought leadership in AI and cybersecurity. Wield influence, build trust, and serve at scale.

We translate the deep expertise of you and your leadership into influence. This is passion, personal mission to our founder and team.

Our current clients include global leaders in national security, AI, cybersecurity.

Each engagement is carefully assessed for fit, and accepted if we can provide meaningful value to you and your audience. A tailored team and work plan is built around you and your influence objectives.

Services

Thought Leadership for Organizations

Position your executives, organization as industry leader. We plug in alongside your PR, marketing, communications teams. Our work on your behalf is thoughtful of your partners, stakeholders, internal objectives, organization projects, and we work seamlessly within that ecosystem.

Executive Thought Leadership

Take control of your personal narrative.
Thought leadership means you inform your field and go to your audience you seek to reach. We take your genius and craft it into the content that invites opportunity and influences widely.

About our work and capabilities →

  • We stand firm on the power of human, thoughtful, service-based thought leadership and genuine storytelling. We help you carve a distinctive voice. If your voice sounds like everyone else, like AI wrote it, or not like the ‘you’ people hear when you speak, you’ve lost trust and influence.

  • Our work on your behalf is thoughtful of your partners, stakeholders, internal objectives, organization projects, and we work seamlessly within that ecosystem.

  • We specialize in serving deeply technical audiences and work to achieve your strategic objectives. This focus means we understand your challenges, goals, and audience intricacies to your advantage.

  • Each vehicle for your thought leadership takes into account the leader we write for, the audience we seek to reach, the political climate, and the reality that every word we write or talk we build with you can swing an industry or the next regulation written.

    There is no one-size-fits-all package of deliverables.

  • First, no work is ‘farmed out’ beyond our highly trusted, years in the making team.

    The leaders and companies we work with trust us to own every facet of your platform.

    We often work with little guidance, and bring you into the process when needed, aside from strategy calls and interviews.

    We execute every aspect of content creation - social content, newsletter, book, video and podcast.

  • While today’s brightest minds often prefer the work rather than talking about their work, over time it becomes part of their role to be seen, speak, write.

    Our work often begins when a board member or internal leader calls, requesting help for a leader (often CEO or other top leader) who must assume the added work of being the face of their brand.

    We step in to guide the executive, relieve them of the burden of ‘doing thought leadership’ and help them get comfortable in this work, with minimal effort on their part.

  • "Working with Persona has revolutionized the way we think about marketing, connecting with our clients, and thought leadership. The impact is clear: we cutting through the noise, and having fun doing it! On top of helping us clarify our brand and get in front of the right audiences, they are organized, easy to communicate with, creative, and fun."

    Sheila Akbar

  • “Our team loved working with Persona. They helped us bring our brand to life, create an awesome logo, and clarify our messaging. They were involved, dedicated, honest, and responsive. I highly recommend their services!”

    John Harrison

  • ”Julie helped me really own that I am a thought leader. She helped unearth my content pillars and helped me craft messaging that would connect with my target audience. She and her team are not just providing strategy but providing a full-service experience to launch my thought leadership.”

    Jessica Lackey

  • "It has been a pleasure to work with Julie and her team at Persona Media. They were true thought partners as I brought my ideas on the Future of Work to my LinkedIn audience. They engage early, often and always with authentic warmth and understanding, working alongside you to craft your personal brand strategy -- be it a newsletter, a podcast, your social media presence or just ideation for your next adventure. I highly recommend them!"

    Apurva Garware

  • "Julie gave a deeply inspiring talk at the National Cybersecurity Alliance - Convene Conference held in Seattle. Julie’s expertise and passion for the topic had the audience totally captivated. Julie’s talk was referenced often by other speakers and one in fact took a selfie with the whole room at the beginning, a nod to the practical and helpful advice Julie gave during her talk. Influence is not optional. Julie’s tag line from her first slide. The room was a buzz with wanting to know Julie more and use her services in the future!"

    Joshua Boyce, MBA, CISSP | Security Incident Leader

  • "Julie does more than drag genius out of the brains of thought leaders — She helps you find your genius, teaches you how to mine it, and celebrates you for who you are each step of the way. I learned, had fun and gained confidence. I'm honored to be a part of the extraordinary network Julie's created and hope I can give back even a smidgen of the support and care she's offered to me."

    Erin O'Mara

  • "Julie not only drags the genius out of thought leaders, she gives you a clear path to keep creating and engaging. She helps you dive into the core of who you are, your unique voice and your brilliance. She mentors, cheers and nudges you to take the leap, to be seen, heard and celebrated for all you have to offer. Julie's approach to thought leadership transformed my new ideas into a waterfall of opportunity. HIGHLY RECOMMEND!"

    Kimberly S. Arnold

  • "Julie's advice helped me achieve an 8,700% increase in impressions YOY, and more importantly, at least three consulting clients so far that either came through or were influenced by my LinkedIn presence. She offered tips and techniques that were easy to implement in under 10 minutes a day. I love having this opportunity to share my knowledge and connect with others."

    Karen Graham

  • "It is clear to me why Julie is one of the best in the business! I would recommend working with her whatever chance you get. She recently led a workshop with my organization that was deeply impactful and will have lasting positive effects on the careers of all who attended. Julie is extremely knowledgeable in her field. Her positive energy is contagious and appreciated by all. She was responsive, thorough, and an absolute dream to work with!"

    Laura Demuth, MSN, NP-BC, MBA

  • "Extracting signals from noise, and then turning those signals into something magical and actionable is a rare and hard skill. Julie is an expert at doing exactly this. She radiates warmth and strength and empowers her clients to feel ready and secure in their ability to build and leverage a platform unique to them in growing their businesses and driving impact where it matters. She provides strategic insights and tactical guidance, driving clarity around content creation and actions to drive engagement and growth. She is genuine, engaged, insightful and a leader in her space. What a privilege to work with Julie!"

    Juhi Saha

  • "Julie was a major influence on my intention to become a thought leader. In spending time with her on LinkedIn, 1:1 and on Clubhouse stages, I discovered that I might have something to say in the world, how I might say it and where I should do so. I admire Julie's ability to get to the point, always. Her pithy gems of wisdom always give me something new to aspire to. I highly recommend partnering with Julie if you have the opportunity."

    Anne Murphy