Services
Thought Leadership & Executive Branding
How We Work
Understand Your Brand
Define Your Story
Work the Plan
Refine the Results
Build Your Thought Leadership Program
Julie Morris and Katrina Klier build out programs alongside your team:
Determine topics (that are leading edge - not bleeding edge) that are essential for achieving your financial and strategic goals of the next 24-36 months.
Within the topics, finding those ownable perspectives that meet at the intersection of what makes you a leader in your space.
Align activities that may be across the organization like
Outline and direct the mix of primary and secondary market research for informed opinion and data
Recommend the ‘containers’ for your thought leadership - from white paper to keynotes, social to advertorials, we outline from granular to high level the content that shares your thought leadership
Executive Branding
A Six-Month Accelerator
Begin your thought leadership journey. As an executive, you may need to carry the brand and have less experience doing so. From speaking live or on podcast, to presenting compelling video, or writing to get the genius out of your brain, thought leadership expert Julie Morris or her trusted team will work with you one-on-one on your journey. From global leaders to newly minted executives in the spotlight, we’ve seen it all, and are here to help you feel confident and ready in your own skin.
Designed to lay a strong foundation for your thought leadership, we will:
Identify your personal unique value proposition
Define your thought leadership strategy
Outline a clear plan to leverage your visibility and attract your target audience
Elevate your brand voice and demonstrate your expertise
Clients We Serve Best
At Persona Media, we specialize in businesses who work with selective audiences across cybersecurity, finance, education, philanthropy, executive search and more.
Technical Expertise
Your core offerings revolve around highly specific, technical work that needs to be ‘humanized.’ Your audience is smart but overwhelmed.
Small and Mid-Sized Business
Your annual revenue falls between the $10M to $300M range. This indicates you're beyond the startup phase and are looking for strategies to scale and solidify your market presence. (We do offer a learning community for consultants).
Your Audience is not Won Easily. Referrals and Trust-Based Relationships are Crucial.
You engage with decision-makers, industry leaders, or a mature audience that values depth, expertise, and trustworthiness.